Klett Key Visual
For the 2022 campaign of the educational publishing house Klett Bulgaria, we went for a classic approach and symbolism. The goal is to provoke the imagination and awaken the interest in knowledge. We relied on three main symbols, closely related to personal growth. The Pencil - the tool to express the imagination. The Book - the keeper of knowledge. The Ladder - the road to success.
Scope of work: Graphic Design, Key Visual, Copywriting