Klett Key Visual

For the 2022 campaign of the educational ​​publishing house Klett Bulgaria, we went for a classic approach and symbolism. The goal is to provoke the imagination and awaken the interest in knowledge. We relied on three main symbols, closely related to personal growth. The Pencil - the tool to express the imagination. The Book - the keeper of knowledge. The Ladder - the road to success.

client: Klett
Scope of work: Graphic Design, Key Visual, Copywriting

Klett Key Visual 2022 all graphics
Klett Key Visual 2022 symbolism
Klett Key Visual 2022 all graphics
Klett Key Visual 2022 graphics in the office
Klett Key Visual 2022 graphics on a paperbag
Klett Key Visual 2022 graphics on stationary
Klett Key Visual 2022 graphics on a notebook
Klett Key Visual 2022 graphics on a notebook
Klett Key Visual 2022 graphics on a calendar
Klett Key Visual 2022 graphics on a calendar
Klett Key Visual 2022 graphics on a van
Klett Key Visual 2022 graphics on a van
Klett Key Visual 2022 graphics in the office