Klett Key Visual
For the 2022 campaign of the educational publishing house Klett Bulgaria, we went for a classic approach and symbolism. The goal is to provoke the imagination and awaken the interest in knowledge. We relied on three main symbols, closely related to personal growth. The Pencil - the tool to express the imagination. The Book - the keeper of knowledge. The Ladder - the road to success.
client: Klett
Scope of work: Graphic Design, Key Visual, Copywriting
![Klett Key Visual 2022 all graphics](img/projects/klett-kv/klett-kv-2022-all.png)
![Klett Key Visual 2022 symbolism](img/projects/klett-kv/klett-kv-symbols.png)
![Klett Key Visual 2022 all graphics](img/projects/klett-kv/klett-kv-all-graphics.png)
![Klett Key Visual 2022 graphics in the office](img/projects/klett-kv/klett-office-02.jpg)
![Klett Key Visual 2022 graphics on a paperbag](img/projects/klett-kv/klett-paper-bag.jpg)
![Klett Key Visual 2022 graphics on stationary](img/projects/klett-kv/klett-stationary.jpg)
![Klett Key Visual 2022 graphics on a notebook](img/projects/klett-kv/klett-notebook-01.jpg)
![Klett Key Visual 2022 graphics on a notebook](img/projects/klett-kv/klett-notebook-02.jpg)
![Klett Key Visual 2022 graphics on a calendar](img/projects/klett-kv/klett-calendar-01.jpg)
![Klett Key Visual 2022 graphics on a calendar](img/projects/klett-kv/klett-calendar-02.jpg)
![Klett Key Visual 2022 graphics on a van](img/projects/klett-kv/klett-van-02.jpg)
![Klett Key Visual 2022 graphics on a van](img/projects/klett-kv/klett-van-01.jpg)
![Klett Key Visual 2022 graphics in the office](img/projects/klett-kv/klett-office-01.jpg)